Our Story

Like most of you, we are occasional, regular or obsessed beauty product users — and, like many of you, we are in the constant search for better, safer and easier to use products that are made without compromise.
In response to genuine needs in todays segregated and mostly unethical beauty industry, Deversety was born to focus on functional, easy to use and safe skin, hair and makeup products that enable people from all genders, races and religions to promote their self-confidence through healthy, radiant skin and hair.
Deversety means effective, simple to use,
and safe #BeautyForAll.

Our Mission is to get effective, simple to use, and safe beauty products into the hands of everyone.

At Deversety, we believe that beauty products should be made without compromise, with good ingredients for great results. Our super nourishing and hydrating formulas provide you with everything what your skin needs for a natural glow. We have a strict list of banned ingredients and we care about what we put in our products just as much as what we will never put in — we’re cruelty-free, paraben-free, Sulfate-free, and Phthalate-free. It’s great, clean beauty.
There are well over 1,400 ingredients we will never use. Every ingredient in our products is functional and nothing is used without careful consideration for efficacy and performance — only ingredients with purpose. First, we avoid chemical and harmful ingredients on our Banned Ingredients List, including chemicals banned or restricted in the EU. Second, we evaluate every potential ingredient for safety through a vigorous screening process. Our method includes considering safety criteria like skin irritation, reproductive toxicity, and carcinogenicity, as well as any information regarding cumulative exposure that can potentially build up in our bodies over time. Deversety will never test any products on animals.

What clean beauty means to Deversety

Because the world throws a lot at you, including tons of bad toxins, Deversety strives to be clean. It means that we leave the bad stuff out of all our products. Ingredients like parabens, SLS, phthalates, formaldehyde or sulfates will never be in our line. These ingredients are not only questionable for your health but they have for sure no place on your face or hair. You’ll notice that we formulate our products with natural alternatives like organic rice bran oil, kukui nut butter or black tea. Formulating natural and clean products means that we’re always on the lookout for innovative, natural, great for you ingredients that deliver.
Derived from plant-based to some laboratory-made ingredients like AHAs, herbal extracts, Vitamins and rich botanical oils, we only source ingredients from the most reputable suppliers that deliver exceptional results for a wide-range of skin concerns. Most of our products are made with 60-100% certified organic ingredients.
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    Effective

    Our products are formulated to tune up your complexion so it’s functioning at its best. We want to be absolutely sure we’re offering only the cleanest and most effective formulas.

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    Simple

    We’re not interested in offering every product possible; we curate our selection to include only products that provide the best results from a daily beauty regimen.

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    Safe

    We’re all about saying no to skin irritants. What we leave out of our products is just as important as what we put in and we check each ingredient against our restricted list.

Indeed, the days of dull skin and hair are now behind you.